Gap has presented a new line of jeans for summer season called Wearlight, and the ad is exciting. Appealing youths bounce (essentially) around, relatively levitating in an all-white room with staircases going every which way.

Turns out the technique is trampolines, that makes ideal sense although I can not for the life of me find out just how they did it prior to I read about it on Denimology. It must have taken some serious choreography to obtain it as seamless as it looks in the advertisement.

Oh, and if you feel like you’ve seen something comparable prior to? Don’t fret, Gap did undoubtedly team up with Yoann Bourgeouis, that choreographed this performance at the Pantheon in Paris.

Lighter pants for summertime does seem like a good thing. There are couple of points worse to be wearing on your body when it’s hot as well as moist than a hefty set of jeans. Still, I question if they will certainly be so thin as to reveal excessive, or to appear like jeggings. I will allow you recognize when I have a chance to examine them out personally.

Wisely, the Wearlight collection also consists of a kids choice. Possibly my 5-year-old will finally wear jeans (she will presently only use tights). I’ll let you understand on that particular front also.

In the meantime, appreciate the video!

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